Monday, September 2, 2013

Why you need to raise your HQ



James Fallows has a new article that is part of his "American Futures", a writing tour exploring communities across the country, which brought to mind an interesting fact about job: headquarters tend to create more jobs.  His article is a great study in how several large companies are owned and managed from a small Michigan town called Holland, and how Holland benefits as a result.  I highly recommend reading it, and the rest of the series.  You can read more the article here:

http://www.theatlantic.com/national/archive/2013/09/the-next-lesson-from-holland-why-local-money-matters/279251/

In this article he focuses on how local business owners are involved in community improvement efforts from funding lake cleanup, to the arts, to propping up downtown redevelopment. Mr. Fallows mentions another important aspect: the jobs their headquartered companies create.  Companies create jobs to fulfill certain functions of their business, and certain functions, once fulfilled, may not require additional people to do it.  For many companies this includes marketing, press offices, accounting, and legal.  Once you hire a chief marketer or counsel, you will not need to hire another for quite some time.  You might hire more sales people or technicians for a busy site, but you will lean on your central offices press team for quite some time before you hire a press person for any one job site. Additionally, you will want to keep those individuals supporting all your locations at a central location for the business (headquarters) to maximize efficiency.

As a result, places where a business is headquartered gain additional jobs, beyond what the business would create at any other location.  Communities would do well to consider the value of targeting headquarter growth and/or relocation when designing job growth programs.

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